Tourism Promotion Guidelines For Generation Y Choosing Tourist Attraction In Nakhon Si Thammaret Province
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Abstract
This research aims to 1.) To study the personal factors of Generation Y in choosing tourist attractions in Nakhon Si Thammarat Province. 2). To study the behavior of Generation Y in choosing tourist attractions in Nakhon Si Thammarat Province. And 3) To study the tourism promotion guidelines of the Generation Y group in choosing tourist attractions in Nakhon Si Thammarat Province. The data were collected from 400 questionnaires by using a quantitative research model. Which uses accidental random sampling and analyzing descriptive statistics The study revealed that 1) The group of Generation Y who chose tourist attractions in Nakhon Si Thammarat was female, Age between 21-24 years, single status, Highest education bachelor's degree, Company employee and have monthly income less than 15,000 bah. 2) The results of a study on travel behavior of Generation Y tourists was found that the purpose of most travel trips was to relax at your favorite tourist destinations in Nakhon Si Thammarat Province. It is a kind of cultural attraction. The most of them have traveling with a friend group, travel frequency: 1 time/month, a Saturday-Sunday trip, which 4 or more people traveling, and there is a cost between less than 1,000 baht. 3) Analysis of marketing Mix factors affecting generation Y tourists in Nakhon Si Thammarat province as a whole were at the highest level
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