Tourism Promotion Guidelines For Generation Y Choosing Tourist Attraction In Nakhon Si Thammaret Province
Article Sidebar
Main Article Content
Abstract
This research aims to 1.) To study the personal factors of Generation Y in choosing tourist attractions in Nakhon Si Thammarat Province. 2). To study the behavior of Generation Y in choosing tourist attractions in Nakhon Si Thammarat Province. And 3) To study the tourism promotion guidelines of the Generation Y group in choosing tourist attractions in Nakhon Si Thammarat Province. The data were collected from 400 questionnaires by using a quantitative research model. Which uses accidental random sampling and analyzing descriptive statistics The study revealed that 1) The group of Generation Y who chose tourist attractions in Nakhon Si Thammarat was female, Age between 21-24 years, single status, Highest education bachelor's degree, Company employee and have monthly income less than 15,000 bah. 2) The results of a study on travel behavior of Generation Y tourists was found that the purpose of most travel trips was to relax at your favorite tourist destinations in Nakhon Si Thammarat Province. It is a kind of cultural attraction. The most of them have traveling with a friend group, travel frequency: 1 time/month, a Saturday-Sunday trip, which 4 or more people traveling, and there is a cost between less than 1,000 baht. 3) Analysis of marketing Mix factors affecting generation Y tourists in Nakhon Si Thammarat province as a whole were at the highest level
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Department of Tourism. (2019). Tourism Situation. September 22, 2019, retrieved 2021, January 2, from https://www.dot.go.th/home. (in Thai)
Julapant, A. (2021). Factors Affecting Generation Y in Participating Marathon Events in Chiang Rai. (Master of Business Administration) Mae Fah Luang University, Business Administration. (In Thai)
Proirungroj, R. (2015). Tourist behavior. Bangkok: Odeon Store. (In Thai)
Robbins, S. P. (1999). Management. New York: Prentice Hall International.
Samerjai, C. & Sommi, M. (2010). Consumer Behavior. Bangkok: Thammamon Printing. (In Thai)
Sutantawiboon, W. (2019). Gen Y behavior. September 22, 2019, retrieved 2021, January 22, from https://www.dot.go.th/home (In Thai)
Tarakasem, B. (2019). Lifestyle, information seeking and less visited area travel behavior of generation Y. Bangkok: Thammasat University. (In Thai)
UNWTO. (2016). Generation behavior. retrieved 2019, September 22, from https://www.unwto.org/search?keys=Genneration+y
Wongmontha, S. (1999). Marketing strategy and marketing planning. Bangkok: Thira Film and SITEX. (In Thai)
World Tourism Organization: WTO. (n.d). UNWTO Tourism Definitions, Retrieved 2020, July 22, From https://publications.unwto.org
Yang, E. C. L., Khoo-Lattimore, C., & Arcodia, C. (2017). A systematic literature review of risk research in tourism. Tourism Management, 58, 89-100. doi:1016/j.tourman.2016.10.011.
Yang, E. C. L., Khoo-Lattimore, C., & Arcodia, C. (2018). Power and empowerment: How Asiansolo female travellers perceive and negotiate risks. Tourism Management, 68, 32-45.
Yang, R., & Tung, V. W. S. (2018). How does family influence the travel constraints of solotravelers? Construct specification and scale development. Journal of Travel & Marketing, 35(4), 507-516.