The Effects of Innovativeness and Predecessor on Organizational Performance of Thai Herb Processing Entrepreneurs.

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pinrudee noobutr
Prayong Meedjaisue
Norapol Chinuntdej


The research aimed to 1) investigate the effects of resource-based view on institutional-based view, innovativeness and organizational performance of Thai Herb Processing entrepreneurs, 2) find out the effects of institutional-based view on innovativeness and organizational performance of Thai Herb Processing entrepreneurs, and 3) investigate the effects of innovativeness on organizational performance of Thai Herb Processing entrepreneurs. The Research Methodology: mixed-method research methodology was employed in the study. The qualitative data collection method was in-depth interview. Six participants were interviewed by the researcher. The quantitative data was obtained from the questionnaire distributed to 403 employees working for the Thai Herb Processing Entrepreneurs. Techniques for Analyzing Structural Equation Modeling: SEM by Using Computer Program. The results showed that 1) resource-based view had positive effects on the institutional-based view but did not have directly effects on the  innovativeness and organizational performance of Thai Herb Processing entrepreneurs; and 2) the institutional-based view had positive effects on innovativeness but did not have directly effects on  organizational performance of  Thai Herb Processing entrepreneurs; and 3) the innovativeness had positive effects on organizational performance of Thai herb Processing entrepreneurs. The new discovery and implication of the study: Resource-based view perspectives and institutional-based view perspectives influence innovativeness. They are important variables that affects the organizational performance of Thai herb processing entrepreneurs.

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