The Development Planning of Kuan Khan Lao Eco-Tourism Attraction by Community Participation at Na Mom District, Songkhla Province
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Abstract
The research aimed to plan the development and design of the Kuan Khan Lao eco-tourism attraction by community participation. The research method was a mixed method, the quantitative research used a random sampling of 395 people, and the qualitative research involved 33 key informants using group meetings.The instruments were a closed-ended questionnaire and a focus group interview form. The arithmetic mean statistics and content analysis were used for data analysis. The study revealed that the development planning of Kuan Khan Lao tourist attractions with the participation of the community in the assessment of the levels of need for development in all areas was at a high level in order as follows: security, access to the tourist attractions, facilities, attractions, marketing, and tourist management. The Kuan Khan Lao area is located on a high hill with beautiful scenery but it is not easy to access. There are narrow and steep roads and there are no electricity and water systems. It can be developed as a tourist attraction by the 5-year tourist attraction development plan (2023-2027) which consists of 4 strategic areas: 1) developing the potential of tourist attractions, 2) strengthening the quality, skills, and abilities of human capital, 3) sustainable management, and 4) marketing and public relations. The design of the Kuan Khan Lao tourist attraction development plan provided attractions that were consistent with the local unique environment, including project name, budget, and operation period. The results of the assessment of community opinions on development planning and the design of the Kuan Khan Lao tourism area were at a high level.
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