Creative Change Management Strategies for Restaurant Businesses
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Abstract
The constantly changing economic and social landscape has created structural pressures on the restaurant industry across multiple dimensions, including market competition, technology, consumer behavior, and rapidly evolving policies and regulations. The stated points have created a strategic gap in restaurant management, for which many businesses have yet to develop an appropriate approach in response to such changes. Key challenges faced by the restaurant business sector include rising costs, with both rent and raw material prices continuing to increase; intensified competition and the emergence of new distribution channels; and shifts in consumer behavior. Consumers place greater emphasis on sustainability, health, and experiential value. Such changes compel restaurant businesses to adapt to remain viable. Therefore, restaurant businesses need a strategic approach to creative change management that guides direction-setting and managerial decision-making to achieve defined objectives : intelligent team development, enhancement of leadership capacity, excellence in resource management, application of service technologies, and promotion of strategic innovativeness to establish best practices that can lead to sustainable business success.
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