The Development Strategies of the Glamping Model for Competitive Advantage for Sustainable Success in the Digital Era
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Abstract
This academic article aims to present strategies for developing a glamping business model to achieve a competitive advantage for sustainable success in the digital era. It presents a concept by analysis of strategic knowledge to build a competitive advantage, linking it to services in the glamping accommodation business. It covers the following concepts: 1) competitive advantage, 2) product differentiation, 3) Customer Experience Management: CEM, 4) value added, and 5) perceived value. These serve as tools for defining strategies to enhance services in the increasingly popular glamping business in Thailand, ensuring alignment with the National Strategy 20-Year Plan (2018-2037) and a comprehensive national tourism development plan. To enable both public and private sectors to gain in-depth knowledge and understanding, enabling them to choose the most appropriate methods to manage their businesses. This will benefit the service and tourism industries in the digital age.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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