Risk Communication on Emerging Diseases: Lessons of Elderly Perception in Songkhla Community

Abstract

         This qualitative research article aims to study the characteristics of risk communication in the context of emerging infectious diseases as perceived by the elderly in the community of Songkhla. The research employs the Hermeneutic Phenomenology approach to understand the meaning, value systems, and emotion based on the perception according to experiences. Sixteen specific informants were targeted for data collection. The data was collected through in-depth interviews, validated by data triangulation, data analysis for generating summaries and presenting of phenomenological analysis results.
          The research findings indicate that elderly individual adept at using technology tend to be more aware of their surroundings. Caregivers, family members, and community health volunteers are vital in effective communication with the elderly. The study notes that the elderly actively seek information, particularly concerning emerging infectious diseases, and do not typically disregard information due to understanding its importance for their health. They often require family members to confirm and interpret online media information, showing a dependency on trusted networks. Additionally, without family guidance, their ability to remember and apply disease prevention is affected. Previous experiences and knowledge of the elderly may lead to misinterpretation or distortion of new information.