Women's Wearing Lace Lingerie: Reflections from Working-age Men with Patriarchal Attitudes
Main Article Content
Abstract
The purpose of this research article is to study the patriarchal attitude of working-age men toward women wearing lace lingerie. This qualitative research used the phenomenological method. The key informants in this research were fifteen working-age men between 30-44 years old. They stated during the interview that they like women wearing lace lingerie and expressed a patriarchal attitude. An in-depth interview with semi-structured questions was used for data collection. The data were analyzed using thematic analysis to draw conclusions and interpret the findings. The research results found that the attitudes of working-age men who have a patriarchal attitude towards women wearing lace lingerie are as follows: (1) women who wear lace lingerie are attractive, (2) women who wear lace lingerie appear confident,
(3) women who wear lace lingerie show maturity, and (4) women who wear lace lingerie appear attentive to details. These results reflect how women's images are constructed through patriarchal attitudes, with men expecting women to behave and present themselves in ways that cater to male desires and preferences. Furthermore, the research shows that stigmatization related to gender roles persists in men's attitudes, impacting both sexual relationships and societal roles
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
- The copyright for this article belongs to the Social Research Institute at Chulalongkorn University. However, the views and content within are solely those of the authors.
- The views and opinions expressed in the articles published in the Journal of Social Research and Review, Social Research Institute, Chulalongkorn University, are the sole responsibility of the authors and do not reflect the views or responsibilities of the editorial board of the Journal of Social Research and Review, Social Research Institute, Chulalongkorn University. The editorial board does not reserve the rights to reproduction but requires proper citation for referencing.
References
กรมอนามัย. (2567). ข้อมูลพื้นฐานปีงบประมาณ 2567 วัยทำงาน 18-59 ปี. https://dohdatacenter. anamai.moph.go.th/index.php?r=groupdata/index&group=1&id=3
กิติทัศน์ ทัศกุณีย์ และสุพรรณี อินทร์แก้ว. (2559). ปัจจัยที่มีอิทธิพลต่อพฤติกรรมการตั้งใจซื้อชุดชั้นในวาโก้ซํ้า
ของผู้หญิงที่มาใช้บริการในห้างสรรพสินค้าในเขตกรุงเทพมหานคร. วารสารวิชาการมหาวิทยาลัยอีสเทิร์นเอเชียฉบับสังคมศาสตร์และมนุษยศาสตร์, 6(2), 54-65.
ชาย โพธิสิตา. (2562). ศาสตร์และศิลป์การวิจัยเชิงคุณภาพ. (พิมพ์ครั้งที่ 8). อมรินทร์พริ้นติ้ง แอนด์ พับลิชชิ่ง.
เบญจวรรณ แย้มเพกา. (2557). ปัจจัยทางการตลาดที่มีอิทธิพลต่อพฤติกรรมการเลือกซื้อชุดชั้นในสตรีของนักศึกษามหาวิทยาลัยสยาม. สยามวิชาการ, 14(2), 100-110.
พรรณทิพย์ ศิริวรรณบุศย์. (2563). จิตวิทยาพัฒนาการ. (พิมพ์ครั้งที่ 2). สำนักพิมพ์จุฬาลงกรณ์มหาวิทยาลัย.
ศิริลักษณ์ ขณะฤกษ์ และอุบล จันทร์เพชร. (2563). พฤติกรรมสุขภาพของวัยทำงานอายุ 15-59 ปี ในเขตสุขภาพที่ 5. https://apps.hpc.go.th/dmkm/item/29
ศุภรัตน์ ทวีเลิศวุฒิกุล และอาทิตยา เทวกุล ณ อยุธยา. (2564). ทางเลือกและปัญหาความเท่าเทียมทางเพศ
ในสังคมไทย. วารสารสันติสุขปริทรรศน์, 2(1), 51-66.
เสาวลักษณ์ บู่ทอง และพัชรา พลเยี่ยม. (2566). สถานการณ์และแนวโน้มของพฤติกรรมสุขภาพที่พึงประสงค์. วารสารวิชาการสำนักงานป้องกันควบคุมโรคที่ 8 จังหวัดอุดรธานี, 1(2), 74-89.
Aktu, Y., & İlhan, T. (2017). Individuals' Life Structures in the Early Adulthood Period Based on Levinson's Theory. Education Sciences: Theory & Practice, 17(4), 1383-1403. http://dx.doi.org/10.12738/estp.2017.4.0001
Arnett, J. J., Žukauskiene, R., & Sugimura, K. (2014). The new life stage of emerging adulthood at ages 18-29 years: implications for mental health. Lancet Psychiatry, 1(7), 569-576. https://doi.org/10.1016/s2215-0366(14)00080-7
Beaman, L. G. (2013). Overdressed and underexposed or underdressed and overexposed? Social Identities, 19(6), 723-742. https://doi.org/10.1080/13504630.2013.842671
Cahoon, D. D., & Edmonds, E. M. (1987). Estimates of opposite-sex first impressions related to females' clothing style. Perceptual and Motor Skills, 65(2), 406-406. https://doi.org/ 10.2466/pms.1987.65.2.406
Chenoune, F. (1999). Hidden Femininity: 20th Century Lingerie. Assouline
Chiu, H.-C. (2002). A study on the cognitive and affective components of service quality. Total Quality Management, 13(2), 265-274. https://doi.org/10.1080/09544120120102496
Choi, H. R., Ha, B., Jeon, Y. J., Youm, Y., Kim, H. C., & Jung, S. J. (2021). Gender role stereotypes, patriarchal attitudes, and cognitive function in the elderly rural Korean population: a cross-sectional study. Epidemiol Health, 43, e2021023. https://doi.org/10.4178/epih.e2021023
Clarke, V., & Braun, V. (2017). Thematic analysis. The Journal of Positive Psychology, 12(3), 297-298. https://doi.org/10.1080/17439760.2016.1262613
Connell, R. W., & Messerschmidt, J. W. (2005). Hegemonic Masculinity:Rethinking the Concept. Gender & Society, 19(6), 829-859. https://doi.org/10.1177/0891243205278639
Crenshaw, K. (1989). Demarginalizing the Intersection of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine, Feminist Theory, and Antiracist Politics. University of Chicago Legal Forum, 1989(1), 139-167.
Daneshpour, M., & Hassandokht Firooz, S. (2022). Women, Life, Freedom: The New Unveiling of Feminism. Journal of Feminist Family Therapy, 34(3-4), 390-394. https://doi.org/ 10.1080/08952833.2022.2142450
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2017). The SAGE Handbook of Qualitative Research (5th ed.). SAGE Publications.
Drummond, M. (2020). Boys and Young Males' Bodies in the Age of Social Media. In M. Drummond (Ed.), Boys' Bodies: Sport, Health and Physical Activity (pp. 155-166). Palgrave Macmillan. https://doi.org/10.1057/978-1-137-59654-3_9
Duclert, V., & Windish, C. (2012). The Good, the Bad and the Beautiful: Reflections on a Hidden Motif in Literature. South Central Review, 29(3), 141-162. https://doi.org/10.2307/41679413
Duncanson, C. (2015). Hegemonic Masculinity and the Possibility of Change in Gender Relations. Men and Masculinities, 18(2), 231-248. https://doi.org/10.1177/1097184X15584912
Engel, C., Bell, R., Meier, R., Martin, M., & Rumpel, J. (2011). Young consumers in the new marketing ecosystem: An analysis of their usage of interactive technologies. Academy of Marketing Studies Journal, 15(2), 23-44.
Fields, J. (2007). An Intimate Affair: Women, Lingerie, and Sexuality. University of California Press.
Finney, D. (2001). Sexing desire : the construction and treatment of female sexuality in popular women's magazines. Memorial University of Newfoundland. St. John's, Canada.
Francisco, K. E., & Nicholas, C. (2017). Lingerie and Sexuality: Cultural Infuences on the 1920s Woman. International Textile and Apparel Association (ITAA) Annual Conference Proceedings, 74(1).
Gan, C., & Chen, H.-T. (2024). Sex, race, and femininity: young Chinese females' responses to lingerie advertising. International Journal of Advertising, 43(2), 234-253. https://doi.org/10.1080/02650487.2023.2179283
Giorgi, A. (2014). An Affirmation of the Phenomenological Psychological Descriptive Method: A Response to Rennie. Psychological Methods, 19(4), 542-551. https://doi.org/10.1037/met0000015
Graff, K. A., Murnen, S. K., & Smolak, L. (2012). Too Sexualized to be Taken Seriously? Perceptions of a Girl in Childlike vs. Sexualizing Clothing. Sex Roles, 66, 764-775. https://doi.org/10.1007/s11199-012-0145-3
Heidari, S. (2015). Sexual rights and bodily integrity as human rights. Reproductive Health Matters, 23(46), 1-6. https://doi.org/10.1016/j.rhm.2015.12.001
Hill, C., & Steele, V. (2014). Exposed: A History of Lingerie. Yale University Press.
Honkatukia, P., & Keskinen, S. (2018). The social control of young women's clothing and bodies: A perspective of differences on racialization and sexualization. Ethnicities, 18(1), 142-161. https://doi.org/10.1177/1468796817701773
Jain, V. (2014). 3D Model of Attitude. International Journal of Advanced Research in Management and Social Sciences, 3(3), 1-12.
Jantzen, C., Østergaard, P., & Vieira, C. M. S. (2006). Becoming a 'Woman to the Backbone'Lingerie consumption and the experience of feminine identity. Journal of Consumer Culture, 6(2), 177-202. https://doi.org/10.1177/1469540506064743
Karimova, G. Z., Rassilbay, A., & Sauers, D. A. (2017). Lingerie and Morality: Generation Y Kazakhstani Women's Attitude toward Lingerie. Journal of Eastern European and Central Asian Research (JEECAR), 4(1), 1-10. https://doi.org/10.15549/jeecar.v4i1.149
Lee, V. E., Croninger, R. G., Linn, E., & Chen, X. (1996). The Culture of Sexual Harassment in Secondary Schools. American Educational Research Journal, 33(2), 383-417. https://doi.org/10.2307/1163290
Li, Z. (2022). Bra in the New Era: A Study from the Perspective of Feminism. In 2021 International Conference on Social Development and Media Communication (SDMC 2021), (pp. 367-371). Atlantis Press. https://doi.org/10.2991/assehr.k.220105.069
Mawa, B. (2021). Challenging patriarchy: the changing definition of women's empowerment. Social Science Review, 37(2), 239-264. https://doi.org/10.3329/ssr.v37i2.56510
Mehta, C. M., Arnett, J. J., Palmer, C. G., & Nelson, L. J. (2020). Established adulthood: A new conception of ages 30 to 45. The American psychologist, 75(4), 431–444. https://doi.org/10.1037/amp0000600
Miguel-Pérez, A., & Aramendia-Muneta, M. E. (2022). Social Media Marketing Strategies in the Lingerie Industry: The Case of Valentine's Day Campaign in Spain. In Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 296-328). IGI Global. https://doi.org/10.4018/978-1-6684-4168-8.ch013
Mohamadi, J., & Shirazi, F. (2023). Resistance through clothing styles: Iranian young women's body representation in public spaces. Asian Journal of Women's Studies, 29(2), 266–285. https://doi.org/https://doi.org/10.1080/12259276.2023.2205704
Murtiningsih, B. S. E., Elmada, M., & Ikom, S. (2017). Representation of Patriarchal Culture in New Media: A case study of News and Advertisement on Tribunnews.com. Mediterranean Journal of Social Sciences, 8(3), 143-154. https://doi.org/10.5901/mjss.2017.v8n3p143
Nentwich, J. C., & Kelan, E. K. (2014). Towards a Topology of 'Doing Gender': An Analysis of Empirical Research and Its Challenges. Gender, Work & Organization, 21(2), 121-134. https://doi.org/10.1111/gwao.12025
Nimbi, F. M., Tripodi, F., Rossi, R., Navarro-Cremades, F., & Simonelli, C. (2020). Male Sexual Desire: An Overview of Biological, Psychological, Sexual, Relational, and Cultural Factors Influencing Desire. Sexual Medicine Reviews, 8(1), 59-91. https://doi.org/10.1016/j.sxmr.2018.12.002
Rammsayer, T. H., & Troche, S. J. (2013). The Relationship Between Sociosexuality and Aspects of Body Image in Men and Women: A Structural Equation Modeling Approach. Archives of sexual behavior, 42(7), 1173-1179. https://doi.org/10.1007/s10508-013-0114-0
Ramtohul, R. (2024). Intersectionality, Identity and Women's Suffrage. In J. Erikson & L. Freidenvall (Eds.), Suffrage and Its Legacy in the Nordics and Beyond: Gender, Institutional Constraints and Feminist Strategies (pp. 85-104). Springer Nature. https://doi.org/10.1007/978-3-031-52359-5_4
Rose, J., Cho, E., & Smith, K. R. (2016). Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brands. Fashion, Industry and Education, 14(2), 35-46. https://doi.org/10.7741/FIE.2016.14.2.035
Santoniccolo, F., Trombetta, T., Paradiso, M. N., & Rollè, L. (2023). Gender and Media Representations: A Review of the Literature on Gender Stereotypes, Objectification and Sexualization. International journal of environmental research and public health, 20(10), 5770. https://doi.org/10.3390/ijerph20105770
Smith, R. (2017). Hegemonic Masculinity. In K. Nadal (Ed.), The SAGE encyclopedia of psychology and gender (pp. 830-831). SAGE Publications, Inc. https://doi.org/10.4135/9781483384269
Smolak, L., Murnen, S. K., & Myers, T. A. (2014). Sexualizing the self: What college women and men think about and do to be sexy. Psychology of Women Quarterly, 38(3), 379-397. https://doi.org/10.1177/0361684314524168
Storr, M. (2002). Classy lingerie. Feminist Review, 71(1), 18-36. https://doi.org/10.1057/palgrave.fr.9400032
Strahan, E. J., Lafrance, A., Wilson, A. E., Ethier, N., Spencer, S. J., & Zanna, M. P. (2008). Victoria's dirty secret: how sociocultural norms influence adolescent girls and women. Personality & social psychology bulletin, 34(2), 288-301. https://doi.org/10.1177/0146167207310457
Sujatha, R., & Sarada, D. (2016). Knowledge on lingerie selection and usage among adolescent girls International Journal of Applied Research, 2(11), 304-308.
United Nations Population Fund. (2021). My Body is My Own – Claiming the Right to Autonomy and Self-Determination. UNFPA.
Vagdevi, H. S., & Shantharaju, S. (2014). The changing paradigm in gender constructed texts in media-a semiotic approach. International Journal of Advanced Research in Management and Social Sciences, 3(7), 139-150.
Walker, L., & Diaz, B. (2024). Gender and Media. In G. J. Rich, V. K. Kumar, & F. H. Farley (Eds.), Handbook of Media Psychology: The Science and The Practice (pp. 113-129). Springer. https://doi.org/10.1007/978-3-031-56537-3_9
West, C., & Zimmerman, D. H. (1987). Doing Gender. Gender & Society, 1(2), 125-151. https://doi.org/10.1177/0891243287001002002
Wood, R. (2016). 'You do act differently when you're in it': lingerie and femininity. Journal of Gender Studies, 25(1), 10-23. https://doi.org/10.1080/09589236.2013.874942