The Factors Driving Work Passion in the Regional Master Trainer Role in Asia - Pacific Region: A Case Study of Automotive Manufacturing

Abstract

The objectives of this research were to study the factors that drove employees’ work passion and factors that drove passion for the career growth opportunities of regional master trainers in automotive manufacturing company. The study was based on the concept of work passion from Zigarmi et al. (2011) and The Passion Pyramid of Integro Leadership Institute (2012). Qualitative research which using in-depth interviewing of 10 well-experienced regional master trainers who currently met the expected performance levels through semi-structured interview questions was used.

The study, revealed that the driving factors for work passion of the regional master trainers’ consisted of 8 factors which can be summarized as “CHARMING” model; 1) Collaboration 2) Helping others 3) Acceptance 4) Receiving chance for learning & development 5) Management of time 6) Incentive 7) Nourishing job 8) Getting challenging tasks.

This study also found that the factors affecting passion for self-development for career growth opportunities were 1) Clear vision 2) Culture of Continuous Improvement 3) Communication skill 4) Recognition, and 5) Challenging tasks; which as be summarized as the “RC4” model. This research could help guide the organization in planning, managing, and supporting their regional master trainers to perform with happiness, enjoyment along with determination and driving passion for; knowledge transfer, sharing experience, and human resource development in order to make sustainable an organization’s performance, as well as strengthening competitive advantage in automotive manufacturing industry.