การบริหารจัดการวิสาหกิจชุมชนสู่การพึ่งพาตนเองที่ยั่งยืนของชุมชนบ้านจำรุง ตำบลเนินฆ้อ อำเภอแกลง จังหวัดระยอง The management of community enterprises towards sustainable self-reliance of Ban Chamrung community Neunkho subdistrict, Klaeng district, Rayong province

Abstract

This research employs qualitative research methods with the following objectives: 1) to
study the history of the Ban Chamrung community, 2) to examine the components of community
enterprise management for sustainable self-reliance of the Ban Chamrung community, and 3) to
suggest guidelines for community enterprise management towards sustainable self-reliance of the
Ban Chamrung community. Data were collected from key informants, including the village head
of Ban Chamrung, Committee of Banchamrung, and Group Committee operate. The tools used
included in-depth interviews, and data were analyzed using thematic analysis. The research
findings revealed that: 1) the Ban Chamrung community has developed in a concrete manner
from the past to the present, divided into three periods: (1) the initial period, approximately from
1967 to 1993, (2) the learning and development period, approximately from 1994 to 2004, and
(3) the current successful period, approximately from 2005 to the present; 2) the components of
community enterprise management for sustainable self-reliance of the Ban Chamrung community
include: (1) setting and planning for operations, and (2) organizational management in the form
of two groups of committees: the community committee and the group operation committee;
and 3) guidelines for community enterprise management towards sustainable self-reliance of the
Ban Chamrung community Compose: (1) the community should have related agencies involved
in planning and implementing conservation measures, (2) thereshould promote and instill a sense
of hometown pride in the youth within the community/village, (3) there should manage and
control the time for study tours systematically, (4) there should be a reserve space to
accommodate increasing tourists or study tour groups, (5) there should have a management plan
for the steps of knowledge transfer, and (6) there should create a learning guide for managing
educational tourism by the community to be used as a manual for managing other similar
communities.