Strategies for Private Music Schools Management in Chiang Mai Province

Abstract

This study used a mixed-method research approach, combining both quantitative and qualitative research methods.  The objectives were as follows: 1) to analyze the current and desired management conditions for private music schools, 2) to formulate strategies for private music schools management in Chiang Mai Province, and 2) to assess the propriety and feasibility of the strategies for managing private music schools in Chiang Mai Province. The population included school proprietors, school administrators, teachers, and assistants from four private music schools in Chiang Mai province. The population were selected by purposive sampling. The research instruments were questionnaires with the reliability at 0.989 and a strategic evaluation form to test the feasibility and appropriateness of the strategies. The data were analyzed using statistical packages employed with Frequency, percentage, mean, standard deviation, and demand needed by the improved Priority Needs Index (PNI_Modified) method.The findings revealed that: 1) the current situation in the management of private music schools in Chiang Mai province was generally rated at a high level.  After analyzing each factor, it was discovered that leadership had the highest average, followed by organizational culture.  The aspect with the lowest average was knowledge management, and the desirable conditions of the management of private music schools in Chiang Mai province rated at the highest level overall. Upon examining each aspect, it was found that leadership had the highest average, followed by operational processes. The aspect with the lowest average was knowledge management. 2) The main and minor strategies were divided into four types: strategic proactive, corrective, practical, and preventive. There existed 21 main strategies and 43 minor strategies. 3) The evaluation of the propriety and feasibility of the strategies for managing private music schools in Chiang Mai Province consisted of 22 main strategies and 46 minor strategies.