RAK NOK KANOB (THE MODERN LOVE): LOVE PERSPECTIVES IN CONTEMPORARY THAI SOCIETY ACCORDING TO THAI SONGS BY THANIDA THAMMAWIMOL (DA ENDOPHINE)

Abstract

The article aims to study characteristics of love and types of love relationships in contemporary Thai society. Also, it is to analyse the emergence of contemporary Thai society in 2004-2019 from the case study of Thai Lyric songs by Thanida Thammawimol (Da Endophine). The researchers selected data from the 6 albums (78 songs) of Da Endophine and mainly analysed them with the theory of popular culture. The study found that Thai lyric songs by Da Endophine illustrates the variation and uniqueness of love beings and types of relationships in contemporary Thai society. Additionally, these lyric songs also imply the acceptance of the existence of gender diversity in contemporary Thailand. Accordingly, the researchers conclude that Da Endophine’s lyric songs distinctively portray the uniqueness of love expression and relationships of contemporary Thais that is against from the traditional ways of love in the old days.