Published: 2021-08-19

Editorial

Editorial Notes

Chollada Mongkhonvanit
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Full Issue

Journal of Thai Hospitality and Tourism (Full Issue)

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Research Article

ASEAN University Students Travel Behavioural Intention: An Application of the Theory of Planned Behaviour

Chidchanok Anantamongkolkul

3-17

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Thailand Festival Tourism Promotion through Online Media

Issarapong Poltanee, Umaporn Boonphetkaew, Kultida Nimanburanawijit

18-35

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Training Guideline for Developing Thai Hotel Housekeepers' English Language Skills

Attapol Moungsawad

36-50

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Security Management for the Service Users, Case Study: Chatuchak Flea Market Bangkok

Phottakorn Sonprates

51-62

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Tourism Pattern along the Andaman Sea, on the Coast of Thailand Consistent with Tourists’ Behavior and Needs

Wassana Suwanvijit

63-73

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Low–Carbon Tourism: Perceptions and Attitudes of Tourists Staying in the Cooperate with Designated Area for Sustainable Tourism Administration (DASTA)

Teera Sindecharak

74-84

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Academic Article

Why Do Restaurant Business Fail and the Guidelines Necessary to Develop Excellence

Chainun Chaiyasain

85-96

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Innovation for Survival: A Case Study on Cassia’s Alternative Accommodation Model Amidst the Rise of the Sharing Economy

Edward Koh, Pipatpong Fakfare

97-114

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