Factors Affecting the Intention to Use the Hotel Service of the Customers in Staycation

Abstract

         The purpose of this study was to investigate the factors that affected the intention to use the hotel service of consumers in the staycation by looking into the factors on components of tourism which include attractions, accessibility, accommodation service, tourism activities, amenities and affordability which are independent variables that result in intention behaviors to use hotel services of the consumers. The target group of the study were 509 people, being 390 females and 114 males. The statistics for testing hypothesis and finding the relation of the variables were inferential statistics. The research findings revealed that the ability in direct payment affected the intention to use the hotel service most, followed by the activities, attractions, facilities, and accommodation services respectively. However, accessibility of tourism attractions did not the intention to use the hotel service.