UBRU International Journal Ubon Ratchathani Rajabhat University

Published: 2022-04-30

Full Issue

FULL ISSUE

Articles

Factors on Marketing Mix from the Point of View of Consumers (4c’s) that Affect the Decision to Order Food by Delivery Application during Covid-19 of the Generation X Consumers in Chonburi

Jaruporn Tangpattanakit, Touchakorn Sammasut

1-14

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Factors of Micro Influencers Affecting Purchase Decision of Millennial Consumers via Electronic Word-of-Mouth (e-WOM)

Supreeya Yangkluna, Thanakorn Ketkaew, Sumita Wongwandee, Sumita Wongwandee, Surassaya Phacharoen, Warapon Dansiri

15-24

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Factors Affecting the Intention to Use the Hotel Service of the Customers in Staycation

Pakawadee Trirasri, Jaruporn Tangpatthanakit

25-32

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Strategic Marketing Development for Food Products Trading through the Digital Commerce

Vikand Kasetiam, Nareenuch Yuwadeeniwad

33-42

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