Development of Guidelines for Community-Based Agro Tourism: Hua Ruea Subdistrict, Ubon Ratchathani Province
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Abstract
This research study is a research and development. The objectives are 1) to study the potential of communities in agricultural tourism development in Hua Ruea; 2) to design a route for community-based agrotourism in Hua Ruea; and 3) to bring forward guidelines of development of community-based agrotourism in Hua Ruea Subdistrict, Mueang District, Ubon Ratchathani Province. The sample group used in qualitative research was 30 parties/ participants, this research were used semi-structured interviews.
The research findings revealed that the community's potential in developing agrotourism still lacks adequate knowledge and understanding in tourism operations, particularly in community-based agrotourism. This is largely due to the fact that most of the local people are engaged in agriculture and trade, leaving them with little time or interest in tourism development. Additionally, the community needs support from various agencies to act as mentors in helping them develop careers that can be elevated into tourism-related activities, thereby enhancing the community’s capacity and enabling them to fully utilize their potential.In the case of designing community-based agrotourism routes in Hua Ruea Subdistrict, Mueang District, Ubon Ratchathani Province, the Hua Ruea community has developed unique agrotourism activities that reflect the local identity. These activities emphasize providing tourists with knowledge and new experiences through tourism, encouraging mutual learning between hosts and visitors. The tourism programs are designed to be suitable for all genders and ages. Furthermore, the community seeks to design agrotourism programs that are environmentally friendly and grounded in sustainability and process consists of 6 steps, in which all steps are in accordance with the approval from all parties: 1) development of people's potential 2) development of participation 3) development of tourism attractions 4) development of tourism activities 5) Local Product Development and 6) Marketing Development
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References
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