UBRU INTERNATIONAL JOURNAL

Humanities and Social Sciences

Published: 2025-04-28

Full Issue

Full

Articles

Accounting System Development through Production Process of Ban Chiang Kruea Pottery Group Mueang District, Sakon Nakhon Province

Niramol Nueangsittha, Siripaporn Yunsuk, Jintana Junthanon, Nuntakan Kirdmalai, Udomporn Butsuwan

1-12

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The Influence of Beauty Queens in Marketing Communication on the Online Purchase Behavior of Consumers in Thailand

Sucharat Pongpanich, Suchawadee Inthurut, Sutthida Sompen, Kanjana Prompae, Touchakorn Sammasut

13-27

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The Relationship between Public Relation Officers’ Competency Factors and the Image of Suvarnabhumi Airport

Kanokwan Janjeen, Sasiwimon Wijarnjit, Natesiri Ruangariyapuk

29-39

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The Correlation between the Attributes of Contemporary School Administrators and the Competencies of the 21st-Century Teachers under Songkhla Primary Educational Service Area Office 2

Napachanok Thepparat, Suntaree Wannapairo

41-52

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Digital Marketing Model in the Technology Transformation Era for B2B Enterprise: A Case Study of the YonYou Company in China

Ren Yen, Tachakorn Wongkumchai

53-66

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Laos' Educational Transformation Towards Digital Learning

Phonexay Nanthalangsy, Chuankid Massena, Phongthorn Singphan

67-72

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Development of Guidelines for Community-Based Agro Tourism: Hua Ruea Subdistrict, Ubon Ratchathani Province

Kulvadee Lamaijeen, Jakawan Wongmanee, Niannipa Samniengsanorh, Puwadon Ngammak

73-87

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A Case Study on Relevant Elements of B2B Customer Centricity

Corinne Duss, Sira Sriyothin

89-105

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The Influence of Male Celebrity Endorsers on Consumer Perceptions and Purchase Intentions of Cosmetic and Beauty Products in Thailand

Nongnapat Suwanmatcha, Jitsupha Insuchat, Patjira Udomna, Pichyes Bungarat, Touchakorn Sammasut

107-122

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Competencies of School Administrators Affecting New Normal Learning Management In Schools Under Nakhon Phanom Primary Educational Service Area Office 1

Phattharaphon Phawadee, Jaruwan Kheawnamchum, Sumalee Sriputtarin

123-137

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Academic Leadership of School Administrators Affecting Change Management in Schools Under the Secondary Educational Service Area Office Nakhon Phanom

Awatsada Khumla, Chanwit Hanrin, Paitoon Puangyod

139-155

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Factors Influencing Engineering Student Engagement in Universities in Western Guangdong, China

Qiong Wang

157-173

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The Impact of ESG (Environmental, Social and Governance) Scores on Corporate Substantive and Strategic Green Innovation

Huawang Zhan, Hui Guo, Suprawin Nachiangmai

175-187

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The Application of Combination Training Method on The Speed Endurance Level in Physical Education for Freshmen Students in China

Leyao Zhang, Nipaporn Sakulwongs

189-208

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Integrating Digital Transformation Strategies in Innovation Management for Sustainable Business Development

Suprawin Nachiangmai, Hui Guo

209-223

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