Integrating Digital Transformation Strategies in Innovation Management for Sustainable Business Development
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Abstract
This study explored the impact of digital transformation strategies on sustainable business development, emphasizing the moderating role of organizational culture and the mediating effect of innovation capabilities. The research highlights that effective digital transformation positively influences business sustainability by enhancing financial performance, market expansion, and environmental responsibility. Organizational culture was identified as a critical factor that can either facilitate or hinder the successful implementation of digital transformation initiatives. Moreover, innovation capabilities are shown to bridge the gap between digital strategies and sustainable outcomes, acting as a crucial mediator. The study employed a mixed-methods approach, combining quantitative data analysis with qualitative insights to provide a comprehensive understanding of these relationships. Key findings suggested that for businesses to thrive in the digital era, a holistic approach that integrates technology, culture, and innovation is essential. The thesis concludes with practical recommendations for business managers and policymakers, emphasizing the need for adaptive strategies and supportive organizational cultures. Future research directions were suggested, focusing on longitudinal studies, cross-industry comparisons, and the exploration of emerging technologies in digital transformation. This study contributed to the growing body of knowledge on digital transformation and its role in achieving long-term business sustainability.
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