Marketing Development of Muslim Woman’s Clothing Group in Ta Sab District, Yala Province
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Abstract
Muslim women’s clothing group in Ta Sab district, Yala Province is community Muslim women’s clothing for business in Yala Province area. This community have participated the academic service development under business model project at Ta Sab district, Yala. There are several problems with unorganized marketing refers to marketing weakness part of branding, product and distribution channels. The objective of this academic service is to develop a marketing for the Muslim women’s clothing group Ta Sab district, Yala by setting up of three steps process. 1) The study of problem and needs through in-depth interviews with president and members of the Muslim women’s clothing group. 2) The development of marketing by taking the results from the interviews to develop brands, products and distribution channels. 3) Evaluating Marketing with sales assessment and the satisfaction of group members and customers. The results show that the Muslim women’s clothing group was success from product sale under branding of “Lemuna”, Lemuna is product development the resulted can defined the satisfaction of president and member in the group was satisfied at the highest level and also this project can achieve high levels of customer satisfaction with suggestions for future product development should improve in quality of tailoring.
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