Multi-Group of Integrated Marketing Communication Service Quality and Perceived Value Satisfaction toward Customer Repurchasing Intentionfor Elderly Care Business in Thailand
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Abstract
The objectives of this paper was to study the effect of multi-group of integrated marketing communication, service quality and satisfaction toward the repurchasing Intention for business of elderly care business customers in Thailand in multi-group maner among two retailing business including home care and private hospital. The result from casual analysis suggested the integrated marketing communication was greatly influenced by direct effect of service quality, quality influence of satisfaction and perceived value, satisfaction and perceived value influence of repurchasing intention, but the service quality was not influence of satisfaction in nursing home. Integrated marketing communication was not influenced of service quality.
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