Product Development from Klouy Hin and Factors of Sale Prometion

Abstract

Klouy Hin, a kind of banana mostly planted in the three southern border provinces of Thailand, is usually applied to be different banana products, especially banana crisp. But it was found that it had never been developed and studied about factors of sale promoting before. Thus, the purposes of this study were to 1) survey the needs of consumer to new flavored of Klouy Hin crisp, 2) survey the factors of sale promoting product and 3) Following analyze the nutritional value of product flavored, The data obtained from three hundred consumers to percentage of were statistically analyzed for opinion to the product, the new flavored of klouy Hin crisp and the percentage of factors in sale promoting. In that the new product of Klouy Hin crisp were analyzed for advantageous nutrition by standard method (AOAC 1999).The findings revealed that the consumer opinioned according to the new flavored of Klouy Hin crisp should be flavored with herbs (35.8%), chocolate (32.5%) and garlic with pepper (21%). With regards to sale promotion, the most important factor was the products and promoting strategies. Advertising factor was less important and price factor was the least important. The nutritional analysis of products revealed the 3 new flavors of Klouy Hin experimented did not differ in nutritional value. However, other flavored Klouy Hin crisp should be further developed along with the proper means for promoting, advertising, and marketing of this interesting products.