Correlation Between Demographic, Socio-economics and Store Loyalty in The Indonesian Modern Retailing Market

Abstract

Environmental changes influence consumers’ loyalty. Demographic and socioeconomics factors have significant influence to store loyalty. This study was conducted toward the Indonesian modern retailing market (hypermarkets/supermarkets). The result indicated that ethnic, office location, total income/month, visit frequency to the store, and some assets ownership has shown the most significant influence to store loyalty. Birth place, ethnic and gender also positively correlate with store loyalty. Implications for retailers are discussed. Invitations for joint research are offered in extending the study.