Development of Entrepreneurship 5.0 Program for Students through Online Learning by Using ADDIE Model

Main Article Content

Pornprasit Denmoree
Sirichan Sathirakul Tachaphahapong
Achara Chandrachai

Abstract

Among the programs available, none was designed to promote entrepreneurship. The objectives of this research were to develop an online entrepreneurship program using the ADDIE model; to compare the level of knowledge before and after the online entrepreneurship program was used; and, to study the level of satisfaction towards the entrepreneurship program. The sample group comprised 70 Volunteer sampling who were students from four university categories. The tools used were questionnaires, assessments and tests. Data analysis was conducted through content review. The statistics used were percentage, average, standard deviation and t-test. The program was put to trial use for                 six months from May to October 2020. The research produced findings as follows. Firstly, the entrepreneurship program comprised five subjects: Entrepreneurship 5.0, Marketing 5.0, Finance 5.0, Operation Management 5.0, and, Business Plan Writing 5.0. Secondly, the students had an overall academic achievement of 75.27% with Finance 5.0 being the subject of the highest score of 83.36%. Students had preliminary business knowledge of 55.86% and 75.57%, before and after the program, respectively, resulting in a significant difference at the level of 0.05. Thirdly, the level of satisfaction towards the entrepreneurship program is high (gif.latex?\bar{X} = 3.57, S.D. = 0.57). From these research findings, it can be inferred that an entrepreneurship program developed using the ADDIE model is suitable and capable of preparing students for the launch of a business.

Article Details

Section
Research article

References

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