Big Data Innovation and Factors Influencing Thai Bank’s Performance: Invariance Testing between Different Types of Banks
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Abstract
The changing of the consumer demand pattern as well as the emergence of the financial technology has affected Thai bank’s adjustment by bringing the bigdata innovation to use in their operation. The objectives of the research were 1) to test the congruence of the model of “The big data innovation and factors influencing Thai commercial bank performance” with the empirical data 2) to study the influences of big data innovation, innovative leadership, and market orientation on Thai bank’s performance 3) to test the invariance of the causal relationship model between the commercial bank and the specialized financial institutions. The samples of the research were 416 bank employees who worked for commercial banks and specialized financial institutions in the field of big data analytic and implementation. Using the multi-stages sampling technique in sampling selection. The data collection tool was the questionnaires. Using the compact computer program to analyze data with the statistics such as, mean, standard deviation, and the analysis of structural equation model. The finding revealed that the a forementioned model was congruent with the empirical data. The hypothesis test found that innovative leadership had a positive influence on the use of big data innovation. Market orientation had a positive influence on the use of big data innovation. Innovative leadership had a positive influence on the bank’s performance. Market orientation had a positive influence on the bank’s performance. Big data innovation had a positive influence on bank’s performance. The invariance test of the model found that the model of the big data innovation and factors affecting Thai bank’s performance was invariance either in its structure or its parameters in the models with different bank types. Therefore, Thai Banks can use the result of the research as a guideline to utilize the benefit of big data innovation in improving their performance to the higher effectiveness level.
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