The Development Thai Food to Halal Food Standards
Main Article Content
Abstract
The lack of restaurant management under Halal food standards is a reason for the obstruction of Thailand's market competition, especially Muslim customers with almost a quarter of the world's population. Thus, the objectives of the study were to study guidelines standardized accreditation of Halal food in Thailand and Building up guidelines for developing Standard of Halal food in Thailand. This study is qualitative research using in-depth interview 8 selected from 3 groups 1. Halal food experts 2. Staffs who related to process of accreditation for Halal food in Thailand 3. The owner of 2 restaurants. The findings indicated that at present, applying for Halal certification is more conducive to Halal food business because Muslim lead their life from believed of Allah (God) and cannot separate out at all. The legal Halal signs are very necessary requirements for Muslim consumers. The problems on the Halal Certification Process: 1. Lack of knowledge about complicated accreditation processing cause of very high expenses 2. Delayed of production process. 3. Different Standard of accreditations 4. Lack of Muslim employees in production process. The suggestions consist of develop standard Halal food supported for future accreditations, the government should develop policy to support the operation, businesses or community enterprises to have knowledge in applying for certification. Fee discount for building of motivation business for reaccreditations, More Muslim education institutes can get more experts for international standards supporting of Halal food.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright Notice articles, information, images, etc. was published in this Journal of Yala Rajabhat University is a copyright of the journal Yala Rajabhat University. If any person or deparment wants to bring all or part of it for publish or take any action. Authorization is required in written form from the Journal of Yala Rajabhat University only.
References
Aslan, I., & Aslan, H. (2016). Halal foods awareness and future challenges. British Journal of Economics, Management & Trade, 12(3), 1-20.
Chantavanich, S. (2011). Data analysis in qualitative research (10th ed.). Bangkok: Chulalongkorn University Press. (in Thai)
Chavarria, T. C. L., & Phakdee-auksorn, P. (2017). Understanding international tourists' attitudestowards street food in Phuket, Thailand. Tourism Management Perspectives, 21, 66-73.
Database to support the development of Thai Halal. (2018). Situation of Thai Halal food industry [Online]. Retrieved March 1, 2021, from: http://www.thaihalalfoods.com/TH/situation-2.php. (in Thai) Hamid, N. R. Ab.,
Saaidin, M., Kamari, M. N., Rose, R. M., & Ahmad, S. N. B. (2018). Service quality in Halal restaurants: The roles of religiosity and values. Advanced Science Letters, 24(12), 9452-9455.
Hasa, N. (2016). Marketing mix of ready to eat Thai Halal food products in the country republic of Indonesia. Master’s Thesis. Hatyai University. (in Thai)
Kaewnui, N., Wongvanichtawee, C., & Silalai, N. (2019). Restaurant management under certified Halal Food standard in Three Southern Border Provinces of Thailand. Academic Services Journal, Prince of Songkla University, 30(3), 46-60. (in Thai)
Kamonnarakit, J. (2017). The Guidelines for developing Thai tourist Halal-Food restaurants in Hadyai district Songkhla province. Master’s Thesis. University of Phayao. (in Thai)
Kasikorn Research Center. (2018). Opportunity for Thai SMEs to compete in the global halal market [Online]. Retrieved November 14, 2020, from: https://www.kasikornbank.com/th/business/sme/KSMEKnowledge/ article/KSMEAnalysis/Documents/Thai-SME-Opportunity_Halal-Market.pdf. (in Thai)
Khasuwan, S. (2012). Thai Halal food Image among muslim consumers in the middle east. BU Academic Review, 11(1), 70-86. (in Thai)
Lohwithee, W. (2020). The strengthening of well-being in accordance with guidelines suggested by the messenger of Islam. Journal of Liberal Arts, Rangsit University, 15(2), 65-76. (in Thai)
National Bureau of Agricultural Commodity and Food Standards. (2014). National Halal Food Standard [Online]. Retrieved November 20, 2020, from: http://www.acfs.go.th/halal/general.php (in Thai)
Phaitrakoon, J. & Chulakarn, N. (2016). Cultural understanding of Health in Thai Elderly Muslims. Princess of Naradhiwas University Journal, 8(2), 142-152. (in Thai)
Podhisita, C. (2011). Science and art of qualitative research (5th ed.). Bangkok: Amarin Printing & Publishing. (in Thai)
Pramampol, A. (2020). The use of marketing-mix factors affecting the decision-making in purchasing Halal Food of the consumers in Nong Chok District, Bangkok. Master’s Thesis. Krirk University. (in Thai)
Seanyen, T., Sirijaruanan, T., Hasoh, A. & Kartangchorn, S. (2018). Marketing trend in friendly muslim tourism. Journal of Pacific Institute of Management Science, 4(1), 286-297.
Songsangchai, A. (2015). Management certification of Halal food. The impact created a competitive advantage for operators Thailand. Master’s Thesis. Bangkok University. (in Thai)
Wannasupchue, W., Othman, M., Zainal, U. F. U., Abidin, F. A. C. I., & Mohamad, S. F. (2019). Current trends and opportunities for Halal restaurants in Thailand: A conceptual framework. International Journal of Academic Research in Business and Social Sciences, 9(1), 235-247.