The Product’s Identity Development for Pandan Weave Network, Yala Province via Creative Economy Concept

Abstract

The present handicrafts often have similarities in both features and utility. Therefore, creating a product identity is important and necessary to prevent imitations and cutting prices. This research aimed to develop the product’s identity for Pandan Weave Network, Yala Province via Creative Economy Concept. The type of research is research and development which uses the focus group, development practice, and questionnaire as data collection methods from several three key informants: 1) The group leader and members of the production department of 4 community businesses, Yala Pandan Weave Network, 2) Community product identity development specialists, and 3) Customers who have bought and used wicker products. The information obtained from group discussions and development practices was analyzed, synthesized, compared, and written a rational description. In addition, the data were analyzed using a statistical program to find the frequency, percentage, mean, and standard deviation. Results of the research indicated that 1) Hala-Bala Forest identity received the highest percentage 29.17% for further development compared to the identity of idiosyncratic city plan (spider web) 25.00% and saba banana 25.00% respectively. 2) Development operation:  select the Hala-Bala identity development as follows; Halagraph set, Halasin set, Halaline set, and Halawa set. 3) Development conclusion: In terms of customer satisfaction, customers were satisfied with the development of community product identity at a very high level as a whole. The suggestions for community businesses and agencies that promote community business should pay attention to developing the business or the business network according to the creative economy.