Community Business Model Canvas and Comparison of Inequality Group Rankings in Economic Dimensions for the Agricultural Entrepreneur Group of Baan Pa-Hget-Tee, Nongpueng Subdistrict, Sarapee District, Chiang Mai Province
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Abstract
This research aimed to develop community-based business plans and to compare the levels of economic inequality (in the economic dimension) among groups before and after the implementation of the research. This study employed a participatory action research (PAR) methodology, following the four-step cycle of planning, action, observation, and reflection. A variety of participatory tools were utilized, including community dialogue forums, semi-structured interviews, household income data collection, and business model analysis using the 9-block Business Model Canvas, which was specifically adapted to suit the context of community-based enterprises. Involving 20 agricultural entrepreneurs from Baan Pa-Hget-Tee, Nongpueng Subdistrict, Sarapee District, Chiang Mai Province. In every stage from problem analysis, planning, implementation, to evaluation the research aimed to develop knowledge and innovations that are appropriate to the community context and promote sustainable income generation. The results revealed two community business plans: organic vegetable business plan and a longan business plan, both focused on selling products to wholesalers and community members through Line and word-of-mouth. Relationships with customers were built on trust, and free delivery was provided. The main income was generated from product sales, using natural fertilizers as raw materials, with support from government agencies. The primary cost was labor. In terms of economic inequality, changes were observed after the implementation. The economic inequality levels among the agricultural teams were categorized as follows: Group 1, below the poverty line, comprised 6 people (30%); Group 2, not poor but below 40%, comprised 5 people (25%); Group 3, above 40% but below the median, comprised 2 people (10%); and Group 4, above the median, comprised 7 people (35%). In summary, after the implementation, it was found that in Group 2 (not poor but below the lowest 40%), the number of individuals decreased, while Group 4 (above the median income) gained one additional member, indicating an income improvement and upward mobility among the participants.
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