Online Social Media Usage Behaviors of Undergraduate Student Monks Mahachulalongkornrajavidyalaya University Wang Noi District Phra Nakhon Si Ayutthaya Province

Abstract

    The research entitled “Online Social Media Usage Behaviors of Undergraduate Monk Students of Mahachulalongkornrajavidyalaya University, Wang Noi District, Phra Nakhon Si Ayutthaya Province” consisted of three objectives: (1) to study the online social media usage behaviors (2) to study the utilization of the online social media usage; (3) to study the behaviors on the dissemination of the Dhamma via online social media; and (4) to study the impact of online social media usage of undergraduate monk students of Mahachulalongkornrajavidyalaya University, Wang Noi district, Phra Nakhon Si Ayutthaya province. The study was a survey research in which the population of the research consisted of 308 undergraduate monk students of Mahachulalongkornrajavidyalaya University, Wang Noi district, Phra Nakhon Si Ayutthaya province, by means of a non-probability sampling and quota sampling. The research results are In terms of online social media usage behaviors, it was found that most of the surveyed sample group used more than 1 type of online social media, having Facebook as the most used platform with daily access and more than 3 hours at a time. The objective of using Facebook was to open up to news and information via online social media. Regarding the use of the Dhamma website, most users used the Dhamma website in general, without specifying one specific website, and having active access every day per week and 30 minutes - 1 hour each time. The results of the study on the utilization of online social media found to be at the highest level with an average of 4.28, by which the subtopic on the usage for searching for additional knowledge was at the highest level with an average of 4.40. The utilization of online social media in relevance to status, age and faculty were found no difference. However, a difference was found in the number of years ordained and year of study. Regarding the dissemination of the Dhamma via online social media, it was found to be at a high level with an average equal to 3.75, by which the subtopic on the sharing of Dhamma topics was at a high level with an average of 3.82. The dissemination of the Dhamma via online social media in relevance to status, age, number of years ordained, faculty and year of study were found difference. Regarding the impact of online social media usage, it was found to be at a low level with an average of 2.27, by which the subtopic on the negative impact on health was at the highest level with an average of 2.34. The impact of online social media usage in relevance to status, age, number of years ordained, faculty and year of study were found difference.