Electronic commerce (E-Commerce) to increase the efficiency of managing small and medium enterprises (SME) in production of Pathum Thani Province

Abstract

          The purposes of this research were (1) to study about the application of electronic commerce (E-Commerce) to increase the efficiency of SME business management in the production area, (2) to apply the results of the study of e-commerce  to developing SMEs for production efficiency, it is the documentary research, as studying and researching from research articles; academic articles, documents, textbooks related to electronic commerce to increase the efficiency of small and medium enterprises (SME) management in production. A questionnaire was used to collect data from a sample of small and medium enterprises entrepreneurs. In the area of Pathum Thani province during July - December 2021, a total of 400 cases were used by convenient random sampling.

          The information obtained will be analyzed using a statistical computer program. The research found that the use of e-commerce to increase quality efficiency. Is to find good quality raw materials. Choice of raw materials according to needs and production planning control Implementing e-commerce to optimize volume is to produce more products Production can take many forms and inventory management Implementing e-commerce to optimize time, customers can contact the company 24 hours a day to produce products on time. To go to market quickly and convenient to communicate with customers Implementing e-commerce to increase cost efficiency, It can be considered as helping to reduce the number of salespeople at the product.