The study of the Potentialities of Buddhist-Based Tourist Attractions in Chiang Rai

Abstract

         The main purpose of this research aimed to scrutinize the potentialities of Buddhist-based tourist attractions in Chiang Rai and based on the mixed method for data collection, a questionnaire on the assessment of 5 aspects of tourism potentialities selected by the accidental sampling technique was conducted with 524 tourists visiting the Buddhist-based tourist attractions in Chiang Rai. The data were statistically analyzed using percentage, mean, and standard deviation.

         The research findings revealed that all the 5 major aspects of assessing tourist attractions in Chiang Rai, with its mean of 3.58, were mostly found in terms of its location with its mean of 4.53, followed by its tourist attractions with its mean of 3.97, its accessibility with its mean of 3.54, its tourism promotion activities with its mean of 3.39, and its facilities with its mean of 2.46.