An Application of Buddhist Principles for Developing the Service Quality of the Company’s Security Guards in Chiang Mai Province

Abstract

This research aimed to 1) study the level of service quality of security guards of Thai Central Guard Group Security Company in Chiang Mai Province, 2) compare opinions on service quality of security guards of Thai Central Guard Group Security Company towards service quality development classified by personal factors, and 3) present the application of a Buddhist principle to service quality development of security guards of Thai Central Guard Group Security Company. A mixed-methods research approach was employed, collecting quantitative data through 394 questionnaires and qualitative data from in-depth interviews with 10 participants.

The research results found that:

1) The overall quality of service provided by security guards at Thai Central Guard Group Security Company was at a high level.

2) A comparison of opinions on the service quality of security guards of Thai Central Guard Group Security Company towards the development of service quality classified by personal factors found that gender, age, education level, occupation, and number of times using the service were not significantly different at a statistical level of 0.05.

3) The application of the Buddhist principle to improve the service quality of security personnel at Thai Central Guard Group revealed that in terms of Dāna, it should focus on selflessness and providing service with a sincere heart. For Piyavācā, security personnel should speak politely and with sincerity, helping to create a lasting impression and trust. For Atthacariyā, there should be a promotion of balance between personal and collective benefits. For Samānattatā, the service should be consistent and fair, contributing to the establishment of trust