The Development of Personnel Competency Through Integrated Buddhist Approach Thai life Insurance Public Company Limited Regional Expansion office 107 San pa tong branch, makham luang subdistrict, Chiang mai province

Abstract

The research results revealed that:

1) overall personnel competency development was at a high level. The highest mean score was found in perseverance in work performance, followed by knowledge and understanding of life insurance business, customer service willingness, and professional skill development. Buddhist-integrated competency based on the Four Powers (Pala 4) was also at a high level, with Viriya Pala (perseverance) ranking highest, followed by Anavajja Pala (integrity), Sangaha Pala (supportiveness), and Panya Pala (wisdom)

2) Buddhist principles were positively correlated with personnel competency development at a moderately high level (r = 0.601) with statistical significance.

3) Development guidelines should emphasize continuous product and regulatory knowledge enhancement, effective use of technology, teamwork culture, cultivation of perseverance, integrity, and service-mindedness, along with transparent service standards and systematic evaluation to ensure organizational sustainability.