Published: 21-04-2025

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​COVER AND CONTENTS

Research article

DEVELOPMENT OF ENGLISH INSTRUCTIONAL MEDIA FOR CHANTHABURI-BASED CONTEXT MATERIALS: A CASE STUDY WITH PRIMARY 5 AND 6 STUDENTS AT BAN THUNG BON SCHOOL AND WAT THONG THUA SCHOOL

Kanokwan Yusawai, Wakun Junjajan, Rawisuda Bunkrong, Napha Chantre , Phisut Kanboon

1-13

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INFLUENCING FACTORS TO PURCHASING INTENTION FOR DIGITAL LOTTERY TICKETS OF THE GOVERNMENT LOTTERY OFFICE VIA APPLICATION PAOTANG

Anusorn Sathaporn, Napaporn Khantanapha , Chairit Thongrawd

14-26

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INNOVATION OF HUMAN RESOURCE MANAGEMENT IN PUBLIC AUTONOMOUS UNIVERSITY FOR THE NEXT DECADES

Nongnuch Luangpon, Vorakarn Suksoodkeay

27-40

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BUSINESS INNOVATION TO ENHANCE THE OPERATIONAL PERFORMANCE OF ORGANIC AGRICULTURE IN PHAYAO PROVINCE

Wanasanan Thammayod, Bungon Sawatsuk

41-55

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GUIDELINES FOR ORANIZING COMMUNICATION OF INTERNAL EDUCATIONAL QUALITY ASSURANCE OPERATIONS ACCRDING TO EDUCATIONAL QUALITY CRITERIA FOR OPERATIONAL EXCELLENCE (EDPEX).CASE STUDY : FACULTY OF COMMUNIACTION ARTS RAMBHAIBRNI RAJABHAT UNIVERSITY

Darunee Palakan, Apiwan Sirinantana , Busabong Kerativasin

56-63

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NETWORKING OF MUSLIM COMMUNITY PARTICIPATION IN NONG CHOK AND BANGKOK FOR SUSTAINABLE ZERO WASTE MANAGEMENT

Tosaporn Mahamud, Nitibodee Sukjaroen

64-77

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A STUDY OF “FEI WO SI CUN” WEB NOVELS AND THEIR LITERARY EFFECTS

Yang Xiaoman, Warisa Asavaratana, Kanokporn Numtong

78-89

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FACTORS OF DIGITAL MARKETING PERCEPTION THAT INFLUENCE PURCHASING DECISIONS: OF KARENPO TEXTILES PRODUCTS FROM PHETCHABURI PROVINCE

Pichapop Bunleas, Nutthawut Ritmak, Manyad Limiransuksakul, Sutasinee Ampilasai, Rofeekee Wanlem

90-105

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