Published: 31-07-2025

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​COVER AND CONTENTS

Research article

THIS RESEARCH TITLED “POLICY PROPOSAL: COMMUNICATING LIVABLE CITIES IN THE SOUTHERN BORDER PROVINCES OF THAILAND”

Nunwisit Tangsangprateep

1-14

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Online Marketing Strategies ONLINE MARKETING STRATEGIES THAT AFFECT HEALTHY FOOD PURCHASING DECISIONS THROUGH THE FACEBOOK PLATFORM OF CONSUMERS IN BANGKOK

Juraporn Pormsaka Na Sakonnakorn, Nantaphat Kaewsang, Sasina Soontornpreuk

15-28

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STORYTELLING THROUGH A SHORT DOCUMENTARY “KORAT SALT: LOCAL WISDOM AND CHANGE”

Thee Kunthotong, Verayut Sapprasert, Hataikanok Boontawee, Metta Deecharoen, Bussababun Chaisiri, Chinnaphat Tangduangmanit, Nirumol Hiranwijitporn, Chaorit Siladam, Minthada Khiaothale

29-38

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STRATEGIC MANAGEMENT OF RADIO BROADCASTING MEDIA IN THE EASTERN REGION OF THAILAND

Jutamas Inchan, Chamroen Khangkhasri, Phuriphat Kaewtatanawantana , Nisakorn Yindeechan

39-48

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GUIDELINES FOR SUSTAINABLE SMART CITY DEVELOPMENT IN MUANG MAI BANG BUA THONG MUNICIPALITY

Wachirawit Wichasawat

49-62

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THE EFFECT OF PATIENT INFORMATION COMMUNICATION ON SURGERY POSTPONEMENT DUE TO PATIENT UNPREPAREDNESS AT KABINBURI HOSPITAL, PRACHINBURI PROVINCE, IN ELECTIVE SURGERY CASES USING THE SBAR TECHNIQUE VIA GOOGLE FORM SYSTEM

Pochanee Dassadee, Thitavan Hongitiyanon, Yosapon Leaungsomnapa, Chuanchom Peachpunpisan, Orawan Thumporn

63-72

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THE ROLES OF COMMUNITY IDENTITIES IN FOSTERING SUSTAINABLE CREATIVE TOURISM IN BANG SADET, ANG THONG PROVINCE

Panot Asawachai, Anupong Avirutha

73-84

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THE FACTORS AFFECTING CONSUMER'S INTENTION TO BUY AGRICULTURAL FOOD INNOVATION PRODUCT VIA ONLINE IN THE PERSPECTIVE OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT2) AND PERCEIVED ATTRIBUTES OF INNOVATION THEORY

Pawitida Kehatham, Sombat Thamrongsinththaworn , Suchada Wuttipanyarattanakul

85-101

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Ethical behavior in content and use of online media platforms : Case study of content creators Northern students/students

Thanatep Sudsang

102-118

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