Published: 26-10-2025

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​COVER AND CONTENTS

Research article

PUBLIC RELATIONS MEDIA STRATEGIES IN CHINA: A CASE STUDY CHENGDU PLUS

Chamroen Khangkhasri, Atirat Sittirat , Tanchanok Khangkhasri

1-12

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THE FACTORS AFFECTING ON THE DETERMINATION OF WATCHING THE WORKPOINT MORNING NEWS PROGRAM OF GENERATION X IN BANGKOK

Jakrapan Jakrapol, Ongart Singlumpong

13-26

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PROMOTING NON-MOTORIZED TRANSPORT FOR URBAN SUSTAINABILITY: A FRAMEWORK BASED ON INFRASTRUCTURE ANALYSIS AT BANGKOK TRANSIT HUBS

Kittisak Ootsahkarn, Theerapon Vinidwattanakomol

27-42

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CREATING PATTERNS ON BANANA LEAF PAPER USING THE METHOD OF PRINTING FROM WOODCUTS. CASE STUDY : BAN ANG ET COMMUNITY FOREST DEVELOPMENT PROJECT (CHAIPATTANA FOUNDATION), TOK PHROM SUBDISTRICT, KHLUNG DISTRICT, CHANTHABURI PROVINCE

Jittipunpachara Tampattanakul, Benchaphon Prachong, Thanawat Kanpai, Krittiya Pothong, Kittipol Camtawee

43-58

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THE CULTURAL INHERITANCE CONNOTATION OF GUANGXI FOLK PIANO WORKS

Zhiyi Zhou, Manissa Vasinarom, Jing Li

59-71

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THE CREATION OF SOCIAL MEDIA CONTENT FOR THE WOMEN'S DEVELOPMENT GROUP PRODUCTS IN YAN DINDANG SUBDISTRICT MUNICIPALITY, PHRA SAENG DISTRICT, SURAT THANI PROVINCE

Praewpan Parnnuch, Piyata Nuanlaong , Nuntipa Pushsapavardhana

72-86

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A COMPARATIVE STUDY OF POLICIES FOR THE MANAGEMENT AND UTILIZATION OF 5G TECHNOLOGY BETWEEN THE KINGDOM OF THAILAND AND THE PEOPLE’S REPUBLIC OF CHINA

Ai limin, Apiwan Sirinantana

87-95

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THE UTILIZATION OF THE DOUYIN APPLICATION TO PROMOTE E-COMMERCE MARKETING FOR SMALL ENTERPRISES IN BEIJING MUNICIPALITY, PEOPLE'S REPUBLIC OF CHINA

Ye Liying, Bavonsan Chiadamrong

96-112

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FACTORS INFLUENCING ONLINE PURCHASING BEHAVIOR ON JD CENTRAL PLATFORM ACROSS DIFFERENT GENERATIONS

Kittiampol Sudpraser, Wiyada Waranonwanich

113-127

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ANALYSIS OF CHINESE LANGUAGE LEARNING NEEDS OF THAI UNIVERSITY STUDENTS

Yang Xiaoman

128-134

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THE SHORT FILM PRODUCTION PROCESS USING VERTICAL VIDEO TECHNIQUES: A CASE STUDY OF "LUCKY NUMBER THE GHOST GAVE US"

Nod Poonchaisri

135-150

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