Best Practices for the Development of Agricultural Tourism: A Case Study of Khon Kaen and Suphanburi Provinces

Abstract

Thailand is an agricultural country with farming areas distributed nationwide.Tourism promotion has contributed to the development of agritourism destinations to accommodate tourists. This study selected Phu Pha Man District in Khon Kaen Province, a well-known agritourism destination, as a case study for comparing and developing Suphan Buri Province. The study employed qualitative comparative research methodology through in-depth interviews, observations, and focus group discussions. The sample consisted of 45 key informants, including community enterprise operators, government representatives, and private sector representatives. Data analysis was conducted using content analysis. The findings revealed eight best practices in agritourism development from the case of the Agricultural Production Efficiency Enhancement Learning Center (APEELC) in Phu Pha Man District, Khon Kaen Province, including: 1) strength of groups and networks 2) systematic management planning 3) linking community tourism with relevant networks 4) outstanding services and activities linked to other attractions 5) continuous government sector participation 6) community product sales 7) emphasis on tourist facilities; and 8)effective public relations. The study of agritourism development issues in Suphan Buri Province revealed that the province has strong potential in agricultural production and processing. Based on this potential, five development strategies were proposed 1) management of agritourism destinations 2) promotion of network creation 3) human resource development and community participation promotion 4) marketing and public relations promotion and 5) product and service development.