Announcements

Dear Members and Readers,

The “Kasetsart Applied Business Journal (KAB Journal)” is now in its 14^th year. We continue to focus on content related to the field of business administration. The journal aims to publish research articles and academic articles in both Thai and English, covering the following content:

• Finance: Business finance, investment, financial markets, financial services industry, financial products, financial innovation, risk management, and the efficiency of monetary policy
• Management: Human resource management, organizational administration, business development, international business management, small and medium business management, and data analysis
• Technology and operations management: Operational strategies, product and service development, logistics and supply chain management, quality management, project management, technology and innovation management, technology forecasts and policies, application of technology, and the impact of technology on organizations, platforms, and business ecosystems
• Marketing: Marketing strategies for both B2B and B2C, online marketing, consumer behavior, marketing communications, brand strategy, social marketing, service marketing, and sports marketing
• Accounting: Financial accounting, management accounting, auditing, internal control, accounting information, firm disclosure, and tax accounting
• Other related or integrated fields with business administration

 

The print version has been produced since 2007 as a biannual journal (two issues per year), scheduled for publication as follows:

-Issue One: January to June

-Issue Two: July to December

 In 2017, the working group initiated the transformation of the Kasetsart Applied Business Journal (KAB Journal) into an electronic journal with ISSN: 1906-0254 (Print) and ISSN: 2539-6250 (Online). This transition commenced with Volume 11, Issue 14, in June 2017, alongside the printed journal, to accommodate users’ needs for convenient and rapid access to articles in various formats.

The editorial board sincerely hopes that the articles published in this journal will provide you with substantial academic benefits. Should you wish to offer feedback or suggestions, we are eager to hear from you. Please send your suggestions to kabjournal@ku.ac.th, and they will be considered for future improvements.

 

Editorial Board