THE MODEL OF HEALTH SPA BUSINESS MANAGEMENT IN THAILAND NATIONAL SPORTS UNIVERSITY: LAMPANG CAMPUS
Article Sidebar
Main Article Content
Abstract
The objective of this research and development (R&D) study was aimed 1) to examine the context of health spa business 2) to create a health spa business management model and 3) to assess the quality of the health spa business management model in Thailand National Sports University: Lampang Campus. The samples 387 were the entrepreneurs, service recipients, and experts involved in operating a health spa business.
The results founded that 1. The spa business management should plan and the role and responsibility, the qualification of each position, the investment proportion, the business size, the unit cost, the marketing strategy focused on product and service quality. The unique spa menu was well designed. The public relations were via tourism agency and tourism operator website. Providing for a safe physical environment. 2.The Massage and Spa Operation Center in Thailand National Sports University: Lampang Campus has two management models which are 1) Business management Model for Health Spa and 2) Marketing Models (7Ps). The study showed that the most importance service qualifications are the good personality, interpersonal skill and service skills, and 3. The assessment of Health Spa Business Model founded that the overall quality of the spa management model is high level.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Chantaburee, S. (2016). Opportunity and Competitiveness of Spa and Thai Massage Businesses in Thailand. Kasem Bundit Journal, 17(2), 49-63.
Chanthanawan, S., & Fongthanakit, R. (2019). Factors affecting decision making on using Spa services towards Consumers in Chatuchak District, Bangkok. Journal of the Association of Researchers of Thailand, 24(3), 190-204.
Health Establishment Division. (2017). List of health spa establishments that have been certified to international health spa establishment standards in 2017. Retrieved February 20, 2019, from http://www.thaispa.go.th/spa2013/web/web_new/fileupload_doc/2017-08-31-2-17-2477448.pdf.
Klunpakdee, P. (2016). Standrad factors of Thai spa quality award influencing satisfaction on using service towards foreign tourists. (Master’s Thesis). Dhurakij Pundit University. Bangkok.
Larptaweesomboon, W. (2021). Determinant of consumer’s decision to select Sarisa Beauty Palace spa shop (Research Report). Bangkok: Ramkhamhaeng University.
Massage and Spa Operations Center. (2021). Annual Report of Massage and Spa Operations Center 2021 in Thailand National Sports University: Lampang Campus.
Phuvipadawat, S. (2011). Learner centeredness & authentic assessment. (4th ed.). ChiangMai : SaengSilp Printing
Tirakanan, S. (2005). Social science research methods: guidelines for practice. (5th ed.). Bangkok: Chulalongkorn University Publishing House.
Wansiri, S. (2021). Strategic management for the impact of COVID-19 in health wellness and Spa Thai business. (Master’s Thesis). Mahidol University. Bangkok.
