Designing a Prototype Website for Generation Z Chinese Series Fans in Thailand
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Abstract
This research aimed to 1) analyze the target group’s requirements for website usability features, and 2) design a prototype website for Chinese drama enthusiasts among Generation Z in Thailand. The sample consisted of 400 individuals, born between 1997 and 2004, who actively use social media, reside in Thailand, and are interested in following information and updates related to Chinese dramas. Purposive sampling was employed to select the participants. The research instruments included a questionnaire on the needs and opinions regarding website usability features for Generation Z Chinese drama enthusiasts. Data analysis was conducted using quantitative research through questionnaires, and qualitative research through in-depth interviews with experts to gather suggestions for improving the prototype website.
The research found that, in analyzing the requirements for website usability features, most respondents were female, aged 20–22, preferred watching Chinese dramas on WeTV, and followed updates on TikTok and Twitter (X). They required a website that is easy to use, fast, secure, and equipped with features such as a search system, drama recommendations, and interactive user participation. Furthermore, the design should emphasize modernity, reflect Chinese identity, ensure user privacy, and be user-friendly. Regarding the design of the prototype website, the study provided guidelines highlighting clear navigation, ease of use, compatibility across devices, quality content, and interactive functions. The design should also strongly represent the identity of Chinese dramas in both appearance and user experience. Finally, the prototype was tested and refined based on feedback from experts in UX/UI design, social media marketing, Chinese drama specialists, and actual users, resulting in a comprehensive website prototype that effectively meets the needs of Generation Z.
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