Effectiveness of the Administration of Higher Education Institutions in the Digital Disruption Era
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Abstract
The purposes of this research were: 1) to study the level of administration effectiveness of higher education institutions in the digital disruption era, 2) determine the influence of factors affecting the administration effectiveness, and 3) suggest practical guidelines for developing the administration effectiveness. The studies applied a mixed methodology, using the explanatory sequential design. For the quantitative method, the sample size was 300 executives from 38 Rajabhat universities which were obtained by multi-stage sampling. Data were collected by using a 5-rating scale questionnaire, analyzed by using frequency, percentage, mean, standard deviation, and structural equation models. As for the qualitative method, data were collected from in-depth interviews of key informants, 15 administrators of Rajabhat universities who provided data via telephone interviews. Data from selecting purposive of key informants were analyzed by using content analysis. The results showed that the level of administration effectiveness of higher education institutions in the digital disruption era provided all causal factors mean at the highest level.The total effect variables affecting the administration effectiveness were reorganization management, leadership, educational administration, and innovation organization as 0.60, 0.48, 0.47, and 0.29, respectively. Practical guidelines for developing the administration effectiveness should emphasize the following issues 1) communication ability 2) vision, strategy and targets 3) values and culture 4) high-performance work system 5) stakeholders engagement, and 6) employment of graduates.
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