Published: 2023-09-21

Invited Article

Key Pitfalls in Conducting Research in A Business Discipline: Five Actionable Suggestions

Chaiporn Vithessonthi

1 - 8

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Research Articles

Spiritual Tourism and Travel Decision of Naga Cave Tourists, Bueng Kan, Thailand: Roles of Social Media, Tourist Experience, Religious Belief, and Word of Mouth

Prompassorn Chunhabunyatip

9 - 30

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Board Game Approach for 21st Century Entrepreneurial Skills Learning

Natthakan Pruksorranan, Chavana Angkanurakbun, Tinikan Sungsuwan, Kamolwan Rodhring, Punnee Pimapunsri, Netdao Chaiyakhet

31 - 46

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Community Enterprises Processed Product Marketing Strategy Indicators: A Case Study on Pandan Salted Egg Product of Community Enterprises, Lop Buri Province

Sopich Kumnuanchai, Sunthree Wiphatkrut

47 - 63

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Online Sales Promotion Type on e-Commerce Platform in Thailand

Jirapa Phungbangkruay

64 - 86

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Team Diversity, Conflict, and Performance Under the Provincial Comptroller Office in Thailand: The Mixed Methods Research

Paweena Chaijit, Karun Pratoom, Gamon Savatsomboon

87 - 103

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