Digital learning through creative work promotion of support personnel Rajamangala University of Technology Suvarnabhumi
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Abstract
This research aimed to achieve three primary objectives: 1) to investigate the positive influence of digital literacy on the creative work performance of academic support personnel, 2) to examine the development of proactive personality as a mediating variable in the relationship between digital learning and innovative work behavior, 3) to analyze the components of an innovation-supportive organizational climate as a mediating variable in the relationship between digital learning and innovative work behavior. This research used a quantitative research methodology by collecting data from 100 academic support personnel of Suvarnabhumi Rajamangala University of Technology. The questionnaire was reviewed for content validity by experts. Data were analyzed using descriptive statistics including percentage, mean, and standard deviation, and inferential analysis using simple regression analysis.
The results of the quantitative data analysis found that 1) digital literacy skills have a positive influence on the creative performance of academic support personnel, whereby personnel with high levels of digital literacy skills are more likely to be able to apply digital knowledge and tools to create new work. 2) proactive personality appears to play an intervening role in the relationship between digital learning and innovative work behavior. Personnel with proactive personality traits can apply the knowledge and skills gained from digital learning to further develop innovative work initiatives, and 3) organizational innovation climate plays a role as an intervening variable in the relationship between digital learning and innovative behavior at work, reflecting that organizations have an environment that promotes initiative and supports experimentation. All analysis results are statistically significant at the .001 level.
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