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  1. Home
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  3. Vol. 15 No. 1 (2020): Journal of Thai Hospitality & Tourism (January - June 2020)

Published: 2020-03-05

Editorial

Editorial

Chollada Mongkhonvanit
PDF

Research Article

The Potential of Creative Tourist Destination in Satun Province

Howhan Thaveeseng, Parnprae Chaoprayoon, Chalermchai Panyadee

3-16

PDF

Factors of Tourist Behavior on the Zero Moments of Truth (ZMOT) before their Decision Making of Homestay Researvation in the South of Thailand

Kanjana Phuakkhong, Nattayanee Prommuang

17-29

PDF

The Stimulus and the Behavior Decision of Chinese travels to Thailand: A Case Study of Chinese in Zhejiang

Akarapong Untong, et al.

30-45

PDF

Causes of Insecurity of Tourism in Hat Yai, Songkhla

Nopadol Nimsuwan, Arisra Boonrat

46-57

PDF

The Study of Key Success Factors of Wellness Tourism Service Business Case of Spa Business

Suthaporn Chantra, Wuttigrai Ngamsirijit

58-71

PDF

Marketing Potentiality Development of Sustainable Shopping Tourism for Chinese Mainland Tourist in Bangkok

Wacharawit Wiyaporn

72-84

PDF

Academic Article

Thainess Tourism by Cultural Railway Route

Manachanok Jullasikkee

85-94

PDF

Excellent Tourism Center for Sustainable Tourism Management in Thailand

Sayam Aroonsrimorakot

95-110

PDF

The Strategy of Low-Cost Airline Business in Thailand

Pattaraporn Jiramahapoka

111-122

PDF

journalinfo

Journal Information

Indexed in TCI

Editor-in-chief

Asst.Prof.Dr. Chollada Mongkhonvanit

Advisory Board

Lecturer Seri Wangpaijitr

Prof.Dr. Taweep Sirirassamee

Dr. Andy Nazarechuk

visitus

Website

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Language

  • English
  • ภาษาไทย

Journal of Thai Hospitality & Tourism

Tourism Academic Association of Thailand, Siam University

38 Petkasem Road, Phasi-Charoen, Bangkok 10160

Tel. (66) 0-2457-0068 Ext. 5398 Fax (66) 0-2868-4351  E-mail: tourismtaat.info@gmail.com

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