Published: 2020-03-05

Editorial

Editorial

Chollada Mongkhonvanit
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Research Article

The Potential of Creative Tourist Destination in Satun Province

Howhan Thaveeseng, Parnprae Chaoprayoon, Chalermchai Panyadee

3-16

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Factors of Tourist Behavior on the Zero Moments of Truth (ZMOT) before their Decision Making of Homestay Researvation in the South of Thailand

Kanjana Phuakkhong, Nattayanee Prommuang

17-29

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The Stimulus and the Behavior Decision of Chinese travels to Thailand: A Case Study of Chinese in Zhejiang

Akarapong Untong, et al.

30-45

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Causes of Insecurity of Tourism in Hat Yai, Songkhla

Nopadol Nimsuwan, Arisra Boonrat

46-57

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The Study of Key Success Factors of Wellness Tourism Service Business Case of Spa Business

Suthaporn Chantra, Wuttigrai Ngamsirijit

58-71

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Marketing Potentiality Development of Sustainable Shopping Tourism for Chinese Mainland Tourist in Bangkok

Wacharawit Wiyaporn

72-84

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Academic Article

Thainess Tourism by Cultural Railway Route

Manachanok Jullasikkee

85-94

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Excellent Tourism Center for Sustainable Tourism Management in Thailand

Sayam Aroonsrimorakot

95-110

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The Strategy of Low-Cost Airline Business in Thailand

Pattaraporn Jiramahapoka

111-122

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