Vol. 2 No. 2 (2022): UBRU International Journal Ubon Ratchathani Rajabhat University

Articles

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  Personalized Marketing Affecting Word-of-Mouth Communication Through Consumer Experience as Mediator

  Thanapol Thongyoo, Jaruporn Tangpattanakit, Warapon Dansiri, Piyada Ukachoke, Phanuphak Jarusombuti, Touchakorn Sammasut

  1-14

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  Nang Bak Tue Lam Sing Integration of Cultural Folk Performance

  Nisit Phakbubpha

  27-39

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  Marketing Mix that Influences Purchasing Decisions through Online Social Media of Consumers in Mueang District, Ubon Ratchathani Province

  Phatawadee Somchob, Anan Soontramethakul

  41-49

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