Modern Retailing Market in Indonesia

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Lina Salim

Abstract

This paper describe about up and down of the modern retailing growth in Indonesia. The development of modern retailing showed a fast and remarkable growth for about 20 years from 1963 but then slows down in the 1998. The consumers enjoy the services that are provided by modern retailers. Consumer’s place of shopping shifts from traditional/small-retailers market to modern/big retailers market.After 1998, the expansion of modern retailing markets in Indonesia showed an enormous and unavoidable. The Indonesian macro and micro environment support and open opportunities to the modern retailing investors.

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Review article