Guildeline Management Potential for Entrepreneurship of One Tambon One Product of Food Categories in Yala Provinces

Main Article Content

กัลยรัตน์ พินิจจันทร์
ดุษฎี นาคเรือง
วัชระ ขาวสังข์
ปิยะดา มณีนิล
ปวีณา เจะอารง
อับดุลเราะห์มาน สาและ
ภูริชาติ พรหมเต็ม

Abstract

The objective of this research was aimed to study the evaluation of the management potential for Entrepreneurship of One Tambon One Product of Food Categories in Yala Provinces and study guideline Management Potential for Entrepreneurship of One Tambon One Product of Food Categories in Yala Provinces. The study was conducted using Quantitative Research, the research sample were Entrepreneurship of One Tambon One Product of Food Categories in Yala Provinces was 144 people and 94 of the respondents (or 65 percent) returned the questionnaire. Then, statistics used in the analysis were frequency, percentage and average. The research
results showed that the management potential in marketing, production, finance and accounting and management were found in a high level. Guideline Management Potential for Entrepreneurship of One Tambon One Product of Food Categories in Yala Provinces, government agencies should
be trained in order to develop products variety by using local wisdom as a base, the distribution and marketing promotion should be increase, preparation production plan, trained to make standard financial statements, study events and supported with the knowledge of management skill, Etc.

Article Details

Section
Research article

References

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