The Product Development of Coconut Shell Group at Ban Thasap of Yala Province in Creative Economy Concept

Abstract

This research aims to develop the coconut shell group at Ban Tasap Yala, the research and development reference to the creative economy concept by using data collected into a group discussion method, the practical development method and in-depth interviews method, the results are as follows: The development of the coconut shell group at Ban Tasap Yala according by creative economy concept can be divided into 3 stages: 1) Development planning method by focus group. It was developed to produce a new product its use indigenous knowledge such as cutting, drilling from coconut shells combined with business identity and produced by using another material integrated with coconut shell so, its innovative with new idea that call brooch, its product processing  from coconut shell 2) Operational development is develop the products according into the plan and the group of coconut shell has product development, branding development and packaging development 3) The results for development by in-depth interviews method, It was short outcome of the project working by building up the presentation the new product to the clients, this project is development and marketing from creative economy concept and this can created a new group of coconut shell group at Ban Thasap, Yala Province. It leaded to contributed 20% of the business’ income.