Covid-19 Information Transmission Behavior of Thai People who Received the Information via Social Media
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Abstract
The purpose of this study was to study the Covid-19 news and information transmission behavior and the variables those influenced the news and information transmission behavior. The sample group was 842 people who received and transmitted the COVID-19 related news and information through social media. The questionnaires, focused-group and in-depth interviews were used as the tools to collect data. Descriptive statistics were used to describe general information and the COVID-19 related news and information transmission behavior. The Multinomial Logit Model was used to explain the variables those influenced the behavior. The results showed that, factors of people who were likely to read the news included: elderly people (57 years old and older), people with no school graduation, people with the secondary school graduation, people with the careers of general worker, and trading or running own business, people with health related works. Factors of people who were more likely to transmit the COVID-19 related news and information included: people with no school graduation and primary education, people with the careers of general worker, and trading or running own business, people with health related works, people with low income and people who lived in the rural areas. The recommendations from the study are; the relevant agencies or people should focus on those who are more likely to read the news than other such groups, to provide the correct information in order to control of the spread of fake news, and should provide accurate modern disease news and information and should monitor the transmission behavior in people who are more likely to pass on news and information to prevent the spread of fake news that can cause widespread misunderstanding.
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