Attitudes toward the Obstacles to Decide to Access Online Financial Transactions of Financial Institutions in the 4.0 Era

Abstract

The utilization of online financial transactions offered by financial institutions has been steadily increasing, but there are still some Thai citizens who prefer not to use this method. This article aims to examine perceptions toward barriers that influence decision-making to access online financial transactions offered by financial institutions and compare attitudes towards these barriers between different demographic groups. The research involved a sample of 400 individuals residing in Chiang Mai province who had chosen not to engage in online financial transactions. These participants were selected through a random sampling procedure, and data collection was conducted using a structured questionnaire. The data was subsequently analyzed employing descriptive statistical methods and hypothesis testing with variance analysis. The finding indicates that, overall, the sample exhibited a moderate attitude toward social and cultural contexts as barriers to accessing online financial transactions. However, when examining various demographic characteristics, noteworthy differences in attitude levels were observed at the 0.05 significance level. In particular, the subgroup under examination comprised individuals aged over 50, with educational qualifications falling below the high school level, typically serving as homemakers, and having an average monthly income not exceeding 10,000 baht. This subgroup exhibited a statistically significant difference in their average level of attitude towards the obstacles to accessing online financial transactions when compared with some other sample groups. This variance reached significance at the 0.05 level. From these findings, it is necessary to enhance the knowledge and understanding of online financial transactions among this group to facilitate their decision-making process.