Guidelines on Creative Leadership Development for Students at the Faculty of Management Sciences, Prince of Songkla University
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Abstract
This research is a mixed-method research: 1) Quantitative research to study and compare creative leadership of students. The sample group is 351 students of the Faculty of Management Sciences, Prince of Songkla University, regular semester, academic year 2023, obtained using the Taro Yamane formula and stratified random sampling. Data were collected using a 5-level estimation questionnaire via the online system, which has a reliability value of 0.67-1.00 and a reliability value (alpha coefficient) of 0.93. Data were analyzed using frequency, percentage, mean and standard deviation, and one-way variance comparison and LSD multiple comparison. 2) Qualitative research to find ways to develop creative leadership for students. The informants consisted of 1) In-depth interview informants consisting of higher education academics, executives and alumni of the Faculty of Management Sciences who are users of the Faculty of Management Sciences graduates, totaling 18 people. 2) A group of informants from a focus group meeting, 10 of whom hold positions as student leaders. Data were collected using a semi-structured interview form that experts assessed as being appropriate and valid. Data were analyzed by content analysis. And the results of both quantitative and qualitative data analysis were used to draw conclusions in order to determine the guidelines for developing creative leadership. The research results found that 1) students with different years, majors, and GPAs did not differ in creative leadership. However, students with different hours of participation in student activities differed in creative leadership at a statistical significance of 0.05. 2) The guidelines for developing creative leadership for students in the Faculty of Management Sciences consisted of 5 aspects: flexibility, vision, imagination, teamwork, and creativity
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