Competitive Advantage among Aluminum Door-Window Contractors group in Bangkok areas

Abstract

     The objectives of this are (1) To study the management resources of the aluminum door-window contractor group in Bangkok. (2) To study the competitive advantage of aluminum door-window contractors in Bangkok, (3) to study the relationship of factors affecting the competitive advantage of aluminum door-window contractors in Bangkok and (4) to study the differences of resources in management affecting the Competitive advantage of aluminum door-window contractors in Bangkok. To be quantitative research by using a structured questionnaire of closed-ended questions to collect data from 109 samples being representatives of all aluminum door-window contractors in 38 districts of Bangkok and to utilize statistics analyzing the data, including frequency, percentage, mean, standard deviation, F-test, t-test, and MRA.

     The research results of this study revealed the overall competitive advantage was at a high level (mean 4.08), with the quality advantage being at the highest level (mean 4.23). The bargaining power of distributors is at a high level (average 4.14). The product marketing mix is ​​at the highest level (average 4.25). That most of the five external threats, consisting of existing competitors, new entrants, substitutes, and bargaining power of buyers, were related to the competitive advantage of aluminum door-window contractors Bangkok in distinguished dimensions. Different personnel could differently affect the competitive advantage of aluminum door-window contractors in Bangkok for both all aspects and overall, Aluminum door and window contractors in Bangkok with different management resources There was no significant difference in competitive advantage.